USA TODAY columnist Matt Hayes published an opinion piece on October 30, 2026, discussing the departure of a figure known as "The Big 12 Salesman," asserting that the individual's final deal "sold out college football." The article, carried by Yahoo Sports, did not name the individual but characterized the exit as a significant moment for the conference.
Opinion: 'The Big 12 Salesman' Departs, Final Deal Criticized as Selling Out College Football
