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The CW Explores Expansion Into Live Sports With CFP Rights Bid

The CW Explores Expansion Into Live Sports With CFP Rights Bid
World Sports · 02:06:16 - Friday, 6 November 2026

The CW Network is reportedly pursuing a significant expansion into live sports programming by seeking to license College Football Playoff games from ESPN, according to a report from On3.

The broadcast network, which has recently increased its sports portfolio with rights to LIV Golf and select ACC football and basketball games, is said to be in discussions with ESPN about acquiring a package of CFP games. ESPN currently holds the media rights to the expanded 12-team College Football Playoff through the 2025-26 season.

Such a deal would mark a major step for The CW in establishing itself as a destination for premium live sports content. The network's sports division, CW Sports, has been actively building its live event inventory since its launch.

Details regarding the specific number of games, financial terms, or timeline for a potential agreement were not disclosed in the initial report.

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