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World Sports

Major Sportswear Brands Unite for Youth Fitness Initiative

Major Sportswear Brands Unite for Youth Fitness Initiative
World Sports · 23:59:04 - Friday, 6 November 2026

Adidas, Asics, New Balance, Nike and other leading sportswear companies have announced a joint initiative aimed at promoting physical fitness among young people.

The collaboration seeks to expand access to sports programs and equipment for youth, though specific details of the partnership were not disclosed.

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