The Atlanta Hawks have unveiled a new hip-hop inspired audio package for their game broadcasts on Gray Media platforms, the team announced Wednesday.
The updated sound design aims to reflect Atlanta's vibrant music culture and enhance the viewing experience for fans watching on regional television networks.
According to Gameday Atlanta, the new audio elements will debut during the upcoming 2026-27 NBA season. The Hawks' partnership with Gray Media continues to evolve with a focus on local cultural integration.
