Forbes contributor Blake Oestriecher argues that WWE's SmackDown brand is suffering from a creative rut and outlines potential solutions to revitalize the show.
The analysis comes ahead of the Crown Jewel premium live event, where Cody Rhodes is scheduled to face Randy Orton in a highly anticipated match.
Oestriecher's column, published on October 30, 2026, examines the recent direction of the blue brand and suggests changes to improve storytelling and viewer engagement.
