The satirical news outlet The Onion is reportedly attempting to sponsor a college football bowl game, according to a report from Awful Announcing's Drew Lerner on Pablo Torre Finds Out. The move would mark an unusual entry of a comedy brand into the traditional landscape of college football postseason sponsorships.
Details about which specific bowl game The Onion is targeting or the status of negotiations were not immediately disclosed. The Onion, known for its satirical headlines and digital media presence, has previously engaged in various promotional stunts, but a bowl game sponsorship would represent a significant foray into sports marketing.
College football bowl games have long relied on corporate sponsors for naming rights and revenue, with brands ranging from automotive companies to technology firms. A sponsorship by a satirical publication would be unprecedented in the sport's modern era.
