Progressive Insurance will become a 24-race primary sponsor for NASCAR driver Denny Hamlin and Joe Gibbs Racing starting in the 2027 season, expanding its partnership with the team.
The announcement was reported by Toby Christie on November 6, 2026. The expanded deal will see Progressive serve as the primary sponsor for nearly the entire NASCAR Cup Series schedule, marking a significant increase in the insurance company's involvement with Hamlin's No. 11 Toyota Camry.
Hamlin, a veteran driver with multiple playoff appearances and Daytona 500 victories, has carried Progressive branding in previous seasons. The 24-race commitment represents one of the largest primary sponsorship packages in the series.
Joe Gibbs Racing, one of NASCAR's most successful organizations, fields Hamlin alongside teammates Christopher Bell, Ty Gibbs, and Martin Truex Jr. The team has won multiple championships across NASCAR's top divisions.
