Yahoo Sports columnist Brian Hamilton has criticized the scheduling of the WNBA Finals, calling the 12:30 p.m. start time an embarrassment for a league that should be celebrating its championship series. Hamilton's column, published on October 26, 2026, argues that the early afternoon slot undermines the event's visibility and significance.
Columnist Criticizes WNBA Finals 12:30 p.m. Start Time as Embarrassment
