Mars, the global confectionery and snack company, has announced a partnership with the LA28 organizing committee and Team USA to bring its portfolio of snack brands to the 2028 Los Angeles Olympic Games. The agreement will see products such as Cheez-It and Pringles featured prominently during the event.
The collaboration marks a significant commercial deal for the upcoming Summer Olympics, aligning a major food manufacturer with the United States Olympic team and the local organizing body. Financial terms of the partnership were not disclosed.
