UFC President Dana White purchased a pair of custom Ram trucks for $1.5 million at the Barrett-Jackson auction on November 10, 2026, with the proceeds benefiting two charitable organizations. The high-profile purchase underscores White's continued involvement in philanthropic efforts through major automotive auctions.
The trucks, built to unique specifications, were sold during the Barrett-Jackson event, which regularly features collector vehicles sold for charitable causes. White's winning bid of $1.5 million will be directed to the two designated charities, though the specific organizations were not disclosed in the initial report.
