The University of Florida's O'Connell Center, home to the Florida Gators men's and women's basketball teams, will be renamed under a lucrative naming rights agreement with Tower Hill Insurance, according to a report from the Orlando Sentinel.
The deal represents a significant commercial partnership for the university's athletic department. The O'Connell Center has served as the Gators' primary indoor arena since opening in 1980, hosting basketball games, gymnastics meets, and other university events.
Financial terms of the agreement were not disclosed in the initial report. Tower Hill Insurance, a Florida-based property insurance company, will gain prominent branding rights on one of the Southeastern Conference's most recognizable venues.
