Attorneys representing Los Angeles Lakers star LeBron James have sent a cease-and-desist letter to an artificial intelligence-powered sports-betting application that allegedly used the four-time NBA champion's name and likeness without permission, according to a report published Thursday.
The legal action targets an unnamed AI-driven betting platform that reportedly incorporated James' identity into its marketing or operational materials. Details regarding the specific nature of the unauthorized use, the app's response, or any potential litigation were not immediately disclosed.
James, who has built an extensive business portfolio beyond basketball through his SpringHill Company and various endorsement partnerships, has previously taken legal steps to protect his intellectual property rights. The move underscores growing tensions between athlete branding rights and the rapid expansion of AI-driven gambling technologies.
Representatives for James and the app in question have not publicly commented on the matter as of Thursday afternoon.
