Bob Iger's son has been announced as a broadcaster for the Los Angeles Lakers' G League affiliate, the South Bay Lakers, coinciding with the reassignment of Bronny James to the G League. The move comes as the Lakers continue to develop young talent and expand their media presence.
Bronny James, the son of NBA superstar LeBron James, was reassigned to the South Bay Lakers on November 5, 2026, after spending time with the parent club. The 20-year-old guard will gain additional playing time and development opportunities in the G League.
The broadcasting appointment adds a notable media dimension to the affiliate team, with Iger's son joining the coverage team for South Bay Lakers games. Financial details and specific role were not disclosed.
