TKO Group, the parent company of the Ultimate Fighting Championship (UFC), is in discussions to broaden its media rights distribution beyond its current agreement with Paramount+, according to a report from SB Nation. The talks include the possibility of bringing UFC programming to HBO, which would mark a significant expansion of the promotion's broadcast footprint.
The negotiations come as TKO seeks to maximize viewership and revenue streams for its flagship mixed martial arts property. Details on the structure of any potential deal, including whether HBO would carry live events or ancillary content, were not disclosed.
