Real Madrid and La Liga face a challenging path to regain popularity in China, with star forward Kylian Mbappe at the center of promotional efforts. Photographs from Beijing show fans walking past a bus adorned with Mbappe's image, highlighting the club's marketing push in the region.
The Spanish giants are seeking to rebuild their brand in the Chinese market after previous setbacks. Mbappe's arrival at Real Madrid has added significant commercial appeal, but the club and league must navigate cultural and competitive hurdles to achieve lasting success.
