Ford Motor Company is set to host a Veterans Day race at Daytona International Speedway that will feature its new track-only Mustang Dark Horse R, pulling several NASCAR Cup Series stars from their regular rides for the event. The move represents a strategic gamble by Ford to showcase its latest performance vehicle on a high-profile stage.
The Mustang Dark Horse R, a race-prepared version of the road-going Dark Horse, will be the sole machinery for the exhibition race. Ford hopes the event will generate buzz for the model while honoring military veterans on the holiday.
By diverting top Cup drivers to the one-off race, Ford risks disrupting teams' preparation for the championship playoffs, but the manufacturer believes the marketing payoff justifies the risk.
