Los Angeles Lakers star LeBron James announced a new off-court partnership with fitness technology company Whoop on Thursday, hours before his team's game against the New York Knicks.
The announcement, reported by Yahoo Sports, marks James' latest venture into the wearable technology space. Whoop, known for its performance tracking devices, has previously partnered with several professional athletes.
James, 41, is preparing for his 23rd NBA season. The Lakers face the Knicks at Madison Square Garden on Friday night.
