The Los Angeles 2028 Summer Olympics has announced its official motto, drawing comparisons to the "Light the Fire Within" theme that defined the 2002 Salt Lake City Winter Games. The Utah motto, displayed prominently during the opening ceremony at Rice-Eccles Stadium on February 8, 2002, became a lasting symbol of those Games.
Organizers for LA 2028 revealed the new motto as part of ongoing preparations for the Summer Games, which will mark the third time Los Angeles hosts the Olympics. The announcement comes as the city continues venue planning and legacy projects ahead of the 2028 event.
