AC Milan and Inter Milan have announced a record-breaking €650 million naming rights deal for their new shared stadium, to be called Generali Stadium.
The agreement was revealed on Friday, October 30, 2026, marking the largest stadium naming rights deal in football history.
The new venue will replace the iconic San Siro, which has hosted both Milan clubs for decades.
Further details regarding the stadium's construction timeline and the partnership with Generali are expected to follow.
