China's state television broadcaster did not air the first La Liga matches since a controversy involving French football star Kylian Mbappe erupted in late October.
The decision follows the removal of Mbappe from endorsement deals with two major Chinese brands on October 27, after a video circulated online in which the Real Madrid forward appeared to joke about former Chinese leader Mao Zedong.
Mbappe, who features on packaging for Dongpeng Beverage Group's "Bushuila" electrolyte drink, was dropped by the company and another unnamed brand amid public backlash in China.
La Liga's broadcast status on Chinese state TV had been uncertain since the incident, with the league's opening fixtures not shown on the national network.
