UFC President Dana White purchased two custom Ram trucks for a combined $1.5 million at a Barrett-Jackson auction on November 10, 2026. White had been expected to assist with the auction of the vehicles but instead acquired them himself. The transaction took place at the Barrett-Jackson Auction Company event, with the trucks drawing significant attention due to their custom specifications and White's high-profile involvement.
UFC President Dana White Buys Two Custom Ram Trucks for $1.5 Million at Barrett-Jackson Auction
